Trillium Software
     

17/01/2012

By Scott Thompson

Actiance and EarthIntegrate have announced a social media partnership pitched at financial advisors.

Integration of Actiance's Socialite platform and EarthIntegrate's Pando platform allows the financial services industry to leverage existing content and collateral, workflow processes and permissions when customising and distributing materials to clients and prospects over social media. Socialite provides granular control for social networking sites, including the specific ability to manage, access and share content in a controlled fashion across 200 features on Facebook, LinkedIn and Twitter. EarthIntegrate's platform enables the creation of marketing materials in a variety of output formats, such as email and PDF documents, and manages internal collateral and inventory items to maintain brand control and consistency.

"The companies' executive and product teams have worked closely to provide content syndication for the social world in a workflow that is familiar to advisors," says Kailash Ambwani, president and CEO at Actiance. "Our Socialite platform, combined with the associated enablement services and materials, ensures advisors and businesses who wish to incorporate social media into current content management systems can do so compliantly and without changing processes."

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