Simpler, Smarter and Safer. How Banks are Driving the Next-Gen Customer Experiences


This white paper encapsulates the essence of transforming customer experiences in the banking sector. Recent research underscores that only 37% of organizations possess a robust enterprise data architecture capable of delivering top-notch, data-driven, and personalized customer experiences (CX).

Within these pages, we illuminate the challenges faced by organizations in crafting exceptional CX. We also explore how the strategic utilization of data and real-time customer communication technologies can elevate CX and reshape the very fabric of customer-bank relationships, all while achieving critical key performance indicators (KPIs).

Our summary provides a sneak peek into the following key areas discussed in the full white paper:

  • The Power of Anytime, Anywhere Interactions
  • Real-Time Communications as the Cornerstone of an Omnichannel CX Strategy
  • A Real-World Case Study: Jenius Bank's Seamless Integration of Real-Time Engagement into Their Customer Communication Strategy


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