Achieve a strong customer experience while beating fraud across the client lifecycle


Consumers today expect speed and ease in any interaction with digital financial services. Providing a safe and low-friction experience throughout the entire client lifecycle—from account opening and onboarding to log-in, account modifications and transactions—is essential to building, growing and keeping your book of business as a financial organisation.

By leveraging advanced machine learning (ML) tools and breaking down organisational siloes and barriers, FIs can simultaneously elevate customer experiences and fortify defenses against evolving fraud threats throughout the client lifecycle.

With an emphasis on Client Lifecycle Management (CLM), this eBook prepared by the Mastercard Identity team explores the challenges posed by evolving consumer expectations and sophisticated and evolving fraud tactics such as:

  • Synthetic identities, account takeover and modification and mule accounts
  • Organisational data, tools and process siloes—and how and why to break them down
  • Methods of building a more holistic, proactive CLM strategy

    • Read the eBook prepared by the Mastercard Identity team and learn how to enhance the customer experience and fortify fraud prevention by creating a holistic CLM strategy—all while aligning with market trends, regulatory demands, and technological advancements.


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