Speaker profile: Mario Marić

In my role, I lead the bank’s commercial AI strategy with a focus on sales effectiveness, advanced analytics, customer intelligence and the responsible adoption of AI in financial services. I am deeply committed to delivering measurable commercial impact, scaling AI‑driven workflows and guiding cross‑functional initiatives that unite strategic, technical, and regulatory perspectives. Across more than a dozen international markets, I have helped organizations translate data into tangible business results and enhanced customer experience.