Speaker profile: Sagar Mandal

Sagar Mandal is the Head of Marketing Technology for EMEA and APAC at Ameriprise Financial Services. He has 15 years of experience managing end-user experiences and marketing technology infrastructure for Fortune 500 enterprises across B2B technology and B2C verticals. Mandal specializes in mapping online and offline customer journeys to technical solutions that support user acquisition, engagement, and retention. He serves as an advisor to executive leadership on technology procurement, evaluating product licensing and consulting renewals prior to financial commitment. His technical expertise spans major enterprise platforms, including Adobe Experience Cloud, Google Marketing Cloud, Salesforce Marketing Cloud, and demand-side platforms (DSPs) such as Amazon Advertising, Google Ads, and Microsoft Bing. Additionally, Mandal is the author of the Adobe Launch Extension "Page Refresh," a tool designed to detect page refreshes for Adobe Analytics and enable targeted user personalisation.