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Established 1995
Tuesday 02 June 2020

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Increase AUM and improve client retention in wealth management

The ‘Great Wealth Transfer’ is underway. Trillions of pounds handed down from one generation to the next.

The amount of wealth expected to be handed down from the current generation to millennials represents a fantastic opportunity for progressive wealth management firms to increase their AUM and improve client retention rates. Conversely, firms that ignore the calls to evolve, or those that get their digital transformation project wrong, will likely lose a considerable percentage of their existing assets to competitors.

Why?

Because millennials, the heirs to existing clients, have a different set of client experience expectations than that of current generations. The next-gen investor now want experiences that mirror the digital experiences they have every day.

With access to mobile apps and an ‘anytime, anywhere’ mentality, millennials expect today’s wealth management firm to deliver a holistic, digital client experience that they have access to, 24/7.

Wealth management firm’s that don’t offer this service will see the heirs to their existing client switching their allegiances to a firm that truly understands their needs. And as they leave, so does the considerable wealth they are destined to inherit.

So, if you want to not only ensure you retain your AUM but also increase your chances of attracting a new generation of investor unhappy with their firm’s digital offerings, you need to better understand the millennial mindset.

Providing a personalised, digital client experience is no longer just a ‘nice-to-have’, it’s essential for winning and retaining the next generation investor.

Download this Xpedition wealth management whitepaper to learn how you can meet the expectations of millennials and learn why you should be upgrading your client experience, and discover the steps you need to take to reach your digital transformation goals.

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