Virgin Money launches homebuyer app

Virgin Money has launched a new tool designed to simplify the home purchase process and help first time buyers on to the property ladder.

The app is available in the App Store and Google Play to download and follows a four-week beta trail with Virgin Money customers.

The launch is in collaboration with Life Moments, a provider of platforms to improve customer experience and generate data insight, like FirstHomeCoach, which has so far helped over 100,000 first time buyers.

Key features of the app include a tool to calculate precisely what each user can afford, over a range of buying timescales; personalised plans, timelines and saving goals; a digital coach, which starts conversations, asks questions and delivers prompts to encourage the user into action; and links to details of Virgin Money’s mortgage products suitable for first time buyers.

Simon Wallace, head of mortgage transformation at Virgin Money, said: “Users will have access to expert insight and coaching, as well as tools to calculate what they can afford, when they can afford it and how they can get there.

“The app is a product of Virgin Money’s wider digital transformation strategy, through which we aim to maximise customers’ control over their finances - using technology, we want people to be able to access and make decisions about their money whenever, from wherever.”

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