Mastercard to buy Mcdonald’s personalisation platform

Mastercard has announced that it will acquire McDonald’s personalisation platform and decision engine company Dynamic Yield.

Dynamic Yield provides individualised product recommendations, offers, and content based on a number of factors, including past purchases, page views, time of day, current store traffic, and trending products.

The software-as-a-service (SaaS) platform, which uses advanced AI and other technologies, is currently used by over 400 brands across retail, financial services, travel and restaurant industries, as well as others.

”The notion of going into a store or opening a webpage to find an experience perfectly tailored to you is no longer farfetched,” said Raj Seshadri, president of data & services, Mastercard. “It’s a reality that more brands are deploying and more consumers expect.
Seshadri added: “With Dynamic Yield’s expertise and our scale and relationships, we’ll be able to bring the connections between the end consumer and our customers to new heights,”

Mastercard said it would use the technology to help its customers and partners meet consumers’ "growing demand for a more personalised experience" and would create a unified consumer engagement and loyalty hub.

McDonald’s bought Dynamic Yield in 2019, becoming one of the first brands to integrate decision technology into its restaurants.

According to Mastercard, under McDonald’s ownership, Dynamic Yield doubled its revenue and expanded its customer base across verticals.

Dynamic Yield’s technology has been rolled out across McDonald’s drive-thrus and ordering kiosks in several markets around the world.

    Share Story:

Recent Stories

New Business Frontiers
FStech’s Mark Evans discusses the future of financial services with Liu Jianning of Huawei, covering the limitations that current thinking can impose, how financial institutions can embrace technology to be both agile and resilient, and making space for the organisation to focus on the job of creating innovative business models and on delivering business value for their customers.

The Future of Intelligent Finance
FStech Group Editor Mark Evans sits down with Jason Cao, President of Global Financial Services Business Unit, Enterprise BG at Huawei ahead of its Intelligent Finance Summit which was held on 3rd and 4th of June in Shanghai. This Q&A delves into key trends in digital transformation of the financial services industry as well as a look at how data, robotic infrastructure, intelligent storage and innovative technologies are shaping the future for FSIs.

Cracking down on fraud
In this webinar a panel of expert speakers explored the ways in which high-volume PSPs and FinTechs are preventing fraud while providing a seamless customer experience.