Card issuing platform Marqeta has launched a Buy Now, Pay Later (BNPL) service that can be integrated into payment apps.

Marqeta Flex is being developed with BNPL firm Klarna and payment platform Branch.
Branch plans to integrate the solution into its payments app, enabling users to access BNPL loan options which suit their individual needs.

Marqeta said the BNPL service will expand the distribution of BNPL and personalise the experience for shoppers while providing flexible payment options.

The company claims that its new service will benefit digital wallet providers and card issuers by allowing them to increase payment volume by incorporating multiple BNPL options into its payment offerings.

“Marqeta Flex is about building upon the transformational impact that BNPL has had over the last decade, and helping consumers access these options intuitively from inside an even greater range of payment experiences,” said Simon Khalaf, Marqeta's chief executive. “We are excited to partner with industry-leading BNPL players Klarna and Affirm in the space to give consumers more choice in how they pay for every transaction they want to make.”

CaixaBank recently announced it had partnered with Apple Pay to allow customers to split payments, claiming it is the first bank in Europe to offer BNPL services on e-commerce transactions.

As part of the partnership, CaixaBank said that customers with certain Apple devices will soon have the option to pay in full or spread the cost over multiple months directly at the point of purchase when paying with their CaixaBank cards on Apple Pay.
Earlier this month, HM Treasury has announced BNPL will come under the regulation of the Financial Conduct Authority (FCA) from 2026.

The government department said that new legislation will allow the regulator to apply rules on affordability, meaning that BNPL companies like Klarna and Clearpay will have to ensure that users of its services can afford repayments.

The announcement follows years of uncertainty about when BNPL regulation would be brought into law.

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