HSBC launches digital banking support programme

HSBC UK is launching a customer education programme HSBC@Home, aimed at helping customers in making the transition to mobile and online banking.

HSBC@Home has been designed to educate and upskill customers on a range of topics from digital tools and services to fraud and financial fitness. The sessions are delivered through live virtual webinars and are hosted by specially trained branch colleagues.

HSBC said that 90 per cent of all customer contact now takes place over the phone, internet or smartphone.

As a result, the HSBC@Home programme aims to help customers understand how they can get the most out of the bank’s digital banking platforms, as well as how to keep safe from sophisticated criminals and cyber attacks with detailed information about the latest scams and how fraudsters work.

Jackie Uhi, HSBC UK’s head of network, said: “Supporting our customers with alternative ways of banking, such as online and mobile, is something we do every day. With many people embracing digital as their primary banking channel - some for the first time - we have developed HSBC@Home to help build confidence and enhance their digital skillset. The programme, which will be delivered across our UK branches, covers everything from how to register for our digital services and what you can do via the mobile app and online banking, to guarding yourself against fraud.”

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