Equifax partners HooYu for digital onboarding

Equifax is partnering with HooYu for digital customer onboarding and Know Your Customer (KYC) technology.

The data insights and credit rating agency said the strategic partnership would enable it to expand its range of identity and fraud tools.

It added that HooYu’s technology would enable clients across regulated and non-regulated sectors to improve their digital customer onboarding experience, and bolster their anti-fraud processes, while meeting anti-money laundering compliance requirements.

The extension to the existing Equifax database identity check solutions will allow clients to choose from any of the configurable HooYu services, including document validation, digital footprint analysis, proof of address matching, facial biometrics, geolocation and identity confidence scoring.

HooYu has already deployed its on-boarding services for NatWest, challenger banks such as Countingup, and several payment and money transfer FinTechs.

Keith McGill, head of fraud and ID at Equifax, commented: “By partnering with HooYu, we can simplify and improve KYC journeys for our clients, helping them to enhance end-user experience, safeguard future income streams, protect against the increasing threat of fraud, and meet regulatory standards.”

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