ClearScore has launched a new embedded finance feature which sees its data-driven credit matching platform embedded into third-party digital channels.

The credit score app has already embedded its platform across a number of well-known retail brands, including Asda, Co-op, and Very.co.uk.

The company said the move marks a major step in its evolution from a direct-to-consumer brand to a scaled B2B2C platform.

ClearScore completed the acquisition of credit broker Aro Finance in January 2025, as the first step in a broader strategy to embed its marketplace proposition in retailers’ digital channels.

“Earlier this year we said we would add a significant B2B2C channel through embedded finance and we’re delighted to launch this today," said Justin Basini, co-founder and chief executive of ClearScore. "Our strategy has been to add to our considerable direct to consumer acquisition, adding ‘ClearScore Everywhere’ where we are facilitating embedded finance at scale meeting customer needs through partnering with leading brands.

"These brands will benefit from our cutting-edge technology stack and extensive partner panel, offering the best choice and experience for their customers.”

ClearScore currently serves more than 15 million users in the UK, and over 24 million globally, with its technology platform works by matching users to credit cards, loans and car finance via a mix of credit and affordability data, facilitated through credit reports, Open Banking, and alternative data.

Samantha Inger, Head of Payments, Asda, said: “This collaboration with ClearScore brings together the best of two iconic brands - strong customer engagement on our platform, and their proven credit marketplace and infrastructure. It’s a smart way to expand the value we deliver to our customers.”

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