New Fiserv tool makes your mobile banking application visible

The Mobile Money and Mobile Money Fast Track financial service solutions from Fiserv now incorporate RenderRight from M-Com, a new rendering engine that customises mobile banking interfaces to a user’s specific device  

RenderRight accesses a database of information about specific mobile devices and their respective features and functionalities to automatically populate pertinent service attributes onto the mobile device. This ensures an accurate view of a bank’s application, with text or icons located in the right area of the screen. For example, a device with a touchscreen will display mobile banking functionalities as icons that can be accessed by tapping them, whereas a mobile without this capability might display the same functions within a text menu, accessed via the keys.

Mobile banking services can be optimised across numerous devices with RenderRight, including BlackBerry smartphones, Apple’s iPhone and the Palm Pre. The engine was developed by M-Com, which has been a Fiserv partner since September last year.

“Consumers have high expectations regarding the functionality of mobile services and many are not willing to give an application a second chance if it is hard to navigate, hence the addition” says Calvin Grimes, product manager, electronic banking services, Fiserv. “Customising the user interface with RenderRight enables Fiserv to deliver a positive user experience that can lead to increased adoption and a positive return on investment for financial institutions that offer mobile financial services."