Frances’s largest supplementary insurance company, MGEN, is installing SAS’ OpRisk Monitor software to enhance its operational risk management capabilities, while Zurich Connect, the pan-European online insurance offering, is using different business analytics software from the vendor to better understand its customers and improve its web quote and acquisition policy.

With more than three million policyholders, the Mutuelle Générale de l'Education Nationale (MGEN) in France, underwrites both compulsory and supplementary insurance plans. It wants to strengthen its internal monitoring and comply with new EU-wide regulations, such as the Solvency II capital adequacy rules, and the French administration rules of CNAMTS (Public Health Insurance Fund for Salaried Workers). SAS’ OpRisk Monitor software will enable it to do this and give it a comprehensive risk-mapping solution across all of its mutual operations, including the MGEN Filia, MGEN Life entities, alongside its MGEN Union steering body.

“Our ambition is to go beyond simply gathering desktop information and actually incorporate this solution into our day-to-day activities,” explains Frederic Morvan, head of internal control, MGEN. “We particularly want to be able to access reliable risk reports at any time.”

The OpRisk software is built on the SAS Business Analytics Framework, an integrated platform with capabilities for data integration, a wide range of analytical tools and multiple reporting capabilities. In this instance, the module is designed to help the insurer optimise capital allocation and reporting, while minimising risks in all areas.

The vendor’s business analytics software is also being used by Zurich Connect. The pan-European online insurance brand from Zurich Financial Services is using SAS’ Customer Experience Analytics software, installed by project partners IS Solutions, to examine online customer behaviour with a view to fine-tuning the online quote and purchase process, thereby driving up business.

SAS will provide Zurich with the ability to measure how individual direct customers respond to different types of digital marketing, how they use price comparison sites and ultimately buy insurance. By gaining access to a seamless representation of the customer journey, the insurer will be able to provide targeted, relevant offerings to customers.

Commenting on the installation, which is presently commencing in Italy, with further deployments in the UK, Spain, Switzerland and Germany to follow throughout the year, Steven Redding, European head of digital development for Zurich Connect, said: “Our main requirements from SAS are to give us a more accurate and true representation of how our customers are interacting with our direct businesses across Europe. We want to gain insight from our customers’ experiences and use it to improve our online acquisition and conversion.”

“The system also given us a comprehensive business analytics framework that enables data delivery across multiple countries, to a diverse range of business users from executives to business analysts, marketers to underwriters,” adds Redding.

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