The first batch of a network of recycle bins has been delivered within the Square Mile. Renew, the company behind the 25 bins, which have screens attached to them, says the daily audience will grow from 750,000 at launch to over three million by the Olympics.
It has been awarded a 21 year tender by the City of London to tackle the problem of free papers littering the streets. The ‘pods’ also broadcast news on two screens, pulled from the likes of The Economist, Time Out, London Stock Exchange and ESPN. Another 75 pods are due to be introduced in time for the Olympics.
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