Barclays gives ATMs Pride in London makeover
Written by Scott Thompson
As part of its headline sponsorship of this year's Pride in London, Barclays is set to turn a number of its cash machines along the route of the parade into GayTMs. It will also be offering Ping for Pride, allowing anyone with a bank account to donate to the annual celebration of LGBT people and culture via its Pingit payment app. Event-goers can also apply for contactless Barclaycard ‘bPay bands’ in advance of the festival, which they’ll be able to use to pay for drinks and food.
Val Soranno Keating, Barclays' global LGBT lead and CEO of Barclaycard, says: “I’m enormously proud that for the third year in succession Barclays is supporting Pride in London, this time as headline sponsor. It’s the highlight of the LGBT calendar and a true celebration of the power and importance of diversity. It was 45 years ago this year that the fight for LGBT rights was born in New York. Back then it was a fight for recognition and against suppression, and whilst a huge amount has changed since then there is still much work to do in bringing about further cultural changes and challenging the status quo. Encouraging greater diversity within organisations is an essential driver of long-term, sustainable success and at Barclays we work hard to create a culture that enables colleagues, customers and clients to express who they are. We have a strong track record in promoting the LGBT agenda and our sponsorship of this year’s event shows just how important equality and diversity are to us.”