29/09/2011
By Scott Thompson
Working with IBM, Nationwide Building Society has revamped its internet bank.
Features include: new calendar view of transactions; improved sorting and filtering of statements; quick and easy process for setting up payments and step by step guide; and improved help and support for members.
According to research conducted by Opinion Matters for Nationwide between 31 August and 14 September, banking online is fast becoming the preferred method of interacting with banks and building societies, with 77 per cent of consumers banking online, compared to 69 per cent who use branches and only 16 per cent preferring to use telephone banking. Furthermore, when asked what is important to customers when choosing a current account, 47 per cent claimed having a good internet bank is very important to them.
Richard Searle, Nationwide’s head of channel integration, says: “Our research shows that online banking has become a must for customers and as a result we wanted to provide a new and improved service to continue to help to make our members’ lives easier by providing a convenient way of accessing their money whilst giving them more financial control. Our members have had access to internet banking longer than any other financial services customers and we know how important this is to them. That is why we talked to over 1,250 of them to understand what they wanted from online banking and what would make it a great experience for them. Their feedback has, and will continue to help us to shape services like the online bank.”
The new internet bank, which has been designed with the help of Nationwide customers and in association with IBM, forms part of the Society’s transformation programme. Available from October, all customer and members will be automatically transferred, in a phased programme, by the end of the year.
