trilium banner March 2012
     

By Scott Thompson

Maximizer Software is making its Maximizer CRM Live cloud-based solution available to the financial services sector through the Microsoft Azure Marketplace.

The company says that its CRM systems are being used by a variety of financial services firms including wealth managers, fund and investment managers, hedge fund proprietors, private equity advisors, and investment departments of large global banks. “Maximizer CRM Live is the first CRM application available for purchase through the Windows Azure Marketplace, and we anticipate it will bring the system and its capabilities to a wider audience, especially those financial organisations where developing and maintaining high level customer relationships is critical,” says Mike Richardson, managing director at Maximizer Software EMEA.

“Maximizer CRM can be very easily customised to the individual way in which financial firms with existing and potential clients, with a very high degree of personalisation. Importantly, it can help provide a 360 degree view of the client; track multi-level relationships with intermediaries; and facilitate compliance with increasingly onerous industry regulations.”

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