By Scott Thompson
Co-operative Bank is the best and Santander by far the worst when it comes to the performance of UK banks’ websites. That’s according to Compuware Corporation, which has launched the industry's first international transaction web-performance benchmark .
The UK Banking Account Details Business Process ranks how well banks have performed, relative to one another, in a multi-step transaction (login, account summary, logout). It uses Gomez benchmarks across three key metrics: response time; availability; and consistency.
During the period 1 March – 1 April, Co-operative Bank came top for response time and consistency and second for availability (where Smile placed first). Santander lagged far behind as did First Direct, Bank of Scotland and Yorkshire Bank.
"A first step towards optimising website performance to meet customers' expectations is comparison to top companies in your industry," says Jonathan Ranger, Gomez benchmark practice director at Compuware. "Leading banking institutions in the UK that use the new transaction benchmark to track and measure the performance of their transactions gain a fundamental measurement of the quality of their customers' online experiences."
Further info at: http://www.gomez.com/uk-banking-account-details-business-process