Australia’s Commonwealth Bank is launching a new online support forum, Support Community, and unveiling a new look for CommBank.com.au. It says that the former is a world first for a retail bank.

Drew Unsworth, general manager, online banking, Commonwealth Bank, says: “Our customers are demanding a new banking experience that puts the world’s most advanced technology at their finger-tips – whether it’s in a branch, on a smartphone or their tablet. And for those touch points to seamlessly work together, not independently. CommBank.com.au is one of Australia’s most visited websites and it’s therefore essential that it connects with consumers more directly to give them greater control and access to information that enables them to make informed financial decisions that are relevant to the life stage they are at. What’s more this experience needs to be tailored to their needs, serving content that’s applicable to them and not a ‘one size fits all approach. Our launch of SupportCommunity is putting the world’s most advanced technology at our customer’s finger tips and utilising the power of crowdsourcing to resolve queries in real time, making everyday banking easier.”

Backed by social crowdsourcing platform Lithium, Support Community will launch in July and allow customers to search for support and advice about retail and business products and services, share their knowledge and participate in discussions. Accessible from CommBank.com.au, NetBank and the CommBank Facebook pages, questions will be answered in real-time by the community as well as CommBank experts.

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