CashFlows is launching a prepaid card issuing service. It has also announced its first partnership in card issuing with marketing and media group ROK Global.
The service creates a ‘one stop solution’ that enables businesses to consolidate their card acceptance and issuing capabilities within an integrated model. CashFlows is a principal issuing and acquirer member of Visa and MasterCard but also offers a full programme manager package, establishing relationships with processors, banks, payments networks and distributors on their customers’ behalf. The new solution complements the company’s existing contactless card programme for businesses using the CashFlows Account, which brings together business account and merchant account facilities.
Nick Ogden, chairman and CEO, CashFlows, says: “The use of prepaid cards has never been stronger but businesses that want to offer programmes have been frustrated by the lack of regulated service providers and the time required for a programme to reach the market. We’re pleased to announce the launch of our prepaid programmes, which have been designed to simplify the customer experience. We look forward to developing our relationship with ROK and working on further exciting programmes in the future.”
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