BBVA hits 3m mobile customers in Spain
Written by Anthony Strzalek
BBVA has announced that it has reached more than three million mobile customers in Spain, a 30 per cent increase on December last year.
This upward trend has continued since December 2015, when the bank had 1.9 million customers.
There are customers who use the app, for example, to contact their bank manager, and those who are more accustomed to using the mobile phone to access BBVA. In May 2016, there were 23.8 million interactions over smartphones, whereas in May of this year the figure surpassed 56 million, a 135 per cent increase.
BBVA already has a total of 19.9 million digital customers around the world, 22 per cent more than a year ago. Of these, 14.5 million are mobile phone users, a 42 per cent increase over the same period last year.
Gonzalo Rodriguez, head of digital transformation at BBVA Spain, said that the key to the increased use of digital channels “is due to the constant updating of our mobile channels, in order to continue offering products and services that are relevant for our customers. This development never stops and our customers’ new needs oblige us to continue working on new functionalities”.