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Programme

4th April 2008

London Stock Exchange
10 Paternoster Square
London
EC4M 7LS

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Platinum Sponsors:

Bailey Teswaine Logo

CommScope Logo


Anixter Logo


Gold Sponsors:

Avocent Logo


Brand-Rex Logo


Raritan Logo

Sliver Sponsor:

Telecity Group Logo


Equinix Logo

Supported by

8.30 - 9.20 Registration opens

9.20 - 9.30 Opening address & welcome:

Geoff Prudence (Conference Chairman)

Chair of CIBSE Facilities Management Group
Chair of BIFM Data Centre Network Group, Head of Facilities Management Services,
Essex County Council

Energy:

9.30 - 10.00 Session 1: The Green Grid Assessment of Energy Efficiency in the Data Centre

Victor Smith, Enterprise Technologist of Data Centre Infrastructure, virtualisation, server platforms at Dell &
Jim Smith, Vice President of Engineering at Digital Realty Trust

The Green Grid is a global consortium of companies dedicated to advancing energy efficiency in data centres and business computing ecosystems. The Green Grid does not endorse any vendor-specific products or solutions, and will seek to provide industry-wide recommendations on best practices, metrics and technologies that will improve overall data centre energy efficiencies.

This session will provide attendees with an overview of The Green Grid’s goals and objectives for developing meaningful, platform-neutral standards, measurement methods, processes and new technologies to improve the energy efficient performance of global data centres. Attendees will receive information on assessing their data centre energy usage, best practices in areas such as power and cooling and new technologies which can help to improve their energy efficiency.

10.00 - 10.30 Session 2: The Green Data Centre: Is There Such A Thing?

Dr. T. C. Tan, Systimax Solutions

At the heart of an organisation’s IT infrastructure is the data centre. As the reliance on information access increases, so too has the importance of the data centre. After all, your next competitor is only a mouse-click away! The recent publications of the EPA report on ‘Server and Data Centre Energy Efficiency’ in the US and the EU report on ‘Energy Efficient Servers’ in Europe, compounded by the threat of global warming and the pressure from various governments to reduce CO2 emissions have placed ‘Green’ data centre at the forefront of many IT organisation. TC will discuss the latest findings

10.30 - 11.00 Session 3: Benchmarking and Energy Efficiency


Liam Newcombe, Consultant, BCS
Liam will present the latest findings from the BCS’s Datacentre Specialist Group concerning efficiency benchmarking, outlining the independent methodology, and demonstrating how efficient decisions can dramatically alter the energy consumption of the DC.

11.00 - 11.30 Morning Coffee

Power:

11.30- 12.00 Session 4: Infrastructure and Efficiency

Ken Hodge, Research & Development Manager, Brand-Rex

Infrastructure is changing: the drive for ever faster network speeds, higher efficiencies and lower lifecycle costs is continues unabated. One of the most important aspects to consider is how to manage high density, high performance cabling without impairing the efficiency of the cooling systems. Looking at both copper and optical networks, Ken will discuss the merits and issues.

12.00 - 12.30 Session 5: Power Controls

Andrew Gibson, Raritan
Power usuage only goes up - but what benefits is it bringing you? Adrew Gibson discusses the the problems facing the modern manager, and the practical benefits that can be applied by using information to make best use of what you have.

12.30 - 1.00 Session 6: Case Study: Borsa Italiana

Alessandro Pelosi, IT Director, Borsa Italiana
ITo keep up with increasing trading volumes whilst containing high energy costs, the Italian stock exchange, Borsa Italiana, has completely overhauled its datacentres with the latest technology.

IIT director Alessandro Pelosi will being describing the challenges he faced, the strategy the exchange decided upon, and the issues surrounding its implementation. The result is a case study in how its TCO can be reduced with a combination of lowering heat output and energy consumption, increasing server density and system performance within the datacenters, and increasing server cluster stability and reliability.

Alessandro will also be discussing some of the issues with the latest integration of Borsa Italiana’s systems with those of the London Stock Exchange following their decision to merge, and how the two organisations are working together to ensure a smooth transistion.

1.00 - 2.00 Lunch
A buffet lunch and time to reflect on the morning sessions so far.

People:

2.00 - 2.30 Session 7: Making the Case

Professor Richard Ennals, Kingston Business School
At this stage in the business and technology cycle, it is becoming hard to secure investment commitments from the Finance Director. The key is to “make him an offer he cannot refuse, but in a language he can understand”. Finance Directors demand “Return On Investment”, and they expect a case to be based on hard data. The same challenge is faced by those seeking commitments to learning and development, or to workplace health promotion. Soft benefits can be hard or impossible to quantify, but they are none the less real.

2.30 - 3.00 Session 8: Physical management of a virtual infrastructure

Owen McKee, Country Manager for the UK & Ireland, Avocent
Be it server, storage or software – virtualisation continues to be very much the buzzword of the moment. However, unlike storage and software virtualisation, the concept of server virtualisation is still in the early adopter phase. Despite the clear benefits including reduced outlay on hardware, decreased demands on power and cooling and a more flexible allocation of processing capacity – take-up of the consolidation technique has been slow to date.

3.00 - 3.30 Session 9: Case Study

Elliott Limb, Technology Partner, Barclays
The human side of running a major financial datacentre, the issues that are involved, and how the team needs to be built.

3.30 - 4.00 Q&A Session:

4.
00 - 4.15 Conference Summary:
The Chairman will summarise the day, and ask the audience for any comments.

4 .15 Drinks Reception:
This is a chance to discuss the day with your fellow professionals.